Why Are Industry Super Funds So Scared of Competition?

Industry Super Funds Want to Silence the New Players

The Super Members Council (SMC), the voice of Australia’s largest industry super funds, wants to stop funds that fail the latest APRA performance test from advertising on onboarding platforms linked to Payday Super. Their proposal to Treasury would effectively silence newer or alternative super funds from promoting their offerings to potential members.

‍

This Isn’t About Protection—It’s About Power

Let’s be real—this move isn’t about protecting everyday Australians. It’s about industry funds protecting themselves. With fintech platforms on the rise and more Australians seeking smarter ways to grow their retirement savings, the market is finally opening up. And that’s what the big end of town can’t handle.

‍

If They’re So Good, Why Are They So Afraid of Choice?

‍Why should industry funds get to decide which options Australians can hear about? If their performance speaks for itself, they shouldn’t need to censor the market. But instead of embracing innovation and transparency, they’re trying to restrict it. This isn’t regulation—it’s regulatory capture dressed up as consumer advocacy.

‍

Super Funds Want Monopoly. We Believe in Empowerment.

‍With Supavest OCP and TIC Property, your super isn't stuck behind a fund manager’s paywall—it’s working for you in the real economy. And that’s exactly why the big funds are scared. Australians are waking up to a simple truth: you don’t need to play by their rules to build serious wealth.

Get our free guide and learn how Supavest OCP and TIC Property can help you invest smarter, grow faster, and build lasting wealth—on your terms.